Gen X UGC Creator | Entrepreneur | Dog Mom | Trusted by the 40+ Consumer
content that
ACTUALLY
CONNECTS
I'm Nicole. 15K+ women trust me to tell it like it is, no fluff, no fake hype. If your brand wants real, relatable, scroll-stopping content from a creator who actually gets the 40+ woman because she is one, you're in the right place.
NICOLE LEECH
CANADA & USA
15K+
Engaged Followers
200+
Content Pieces Created
Avg. Watch-Through Rate
68%
Zero Fucks Given
100%
The Real Talk, Zero-Filter Midlife Voice Your Brand Needs
Hey, I'm Nicole
I'm a Canadian entrepreneur, content creator, and proud Gen X dog mom with over 20 years of experience in sales, leadership, marketing, and relationship building.
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My career began in auto finance, where I spent years managing teams, training sales professionals, and helping businesses grow. In 2015, I made the leap into the online business world and built a successful social selling business that grew into a multi-million-dollar organization, allowing me to leave my corporate career and work full-time as an entrepreneur.
BE BOLD.BE YOU.
Through years of building brands, creating content, and understanding consumer behaviour, I developed a passion for authentic marketing that connects with real people.
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Today, I create user-generated content that helps brands build trust, increase engagement, and drive conversions. As a Gen X creator, I bring a relatable perspective that resonates with women in midlife and consumers who value authenticity, experience, and genuine recommendations.
PET FOOD
HAIR CARE
CRUNCH CUP
PET CARE
WELLNESS
A look at the content i've created, for my own brand and for the companies I partner with.Â
RECENT
work
THE PORTFOLIO
PRODUCT
TRAVEL/HOSPITALITY
MAKE-UP
MAKE-UP
PET FOOD
CONTENT YOUR
WON'T SCROLL PAST
audience
I tell my audience how a product actually fits into my day, what I noticed, what surprised me, no exaggerated claims.
HONEST REVIEWS
Clean, branded photo content for your feed, ads, or website, styled to feel aspirational but still real.
LIFESTYLE PHOTOGRAPHY
I create the kind of content that stops the scroll because it sounds like a real friend talking, not an ad.
WHAT I BRING TO THE TABLE
UNBOXING & FIRST IMPRESSIONS
Raw, unscripted reactions filmed the way my audience actually watches: phone in hand, no studio lighting required.
Multi-slide breakdowns that teach my audience something real about your product or its benefits.
EDUCATIONAL CAROUSELS
Direct-to-camera content where I bring your product into a real midlife story, the kind women actually share.
TALKING-HEAD STORYTELLING
Your product woven naturally into real moments, the way it actually shows up in a busy midlife day.
DAY IN THE LIFE INTEGRATION
1.
SEND ME THE BRIEF
​
Tell me about your product and what you're hoping to see, goals, deliverables, deadline.
EASY NO STRESSÂ COLLABS
2.
I BUILD A PLAN
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I pitch you a content concept that fits my voice and your brand, no generic scripts.
HOW WE'D WORK TOGETHER
3.
I CREATE THE CONTENT
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You get raw, real footage or photos, shot, edited, and ready to use or repurpose.
4.
YOU GET THE FILES
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Final deliverables land in your inbox, plus usage rights as agreed upfront.
Bentley
The Boss
The videographer
Cory
Trinity
meet the crew
The observer
Five star experience working with Nicole! The content was professional, authentic, and aligned perfectly with Sweet Cheeks brand. Great communication, quick turnaround, and beautiful results. Highly recommend!
~Allison
What brands have said with partnering with me. I take pride in my work and make your video my first priority.Â
WHAT PEOPLE ARE SAYING
CUSTOMER
Working with Nicole was seamless from brief to final files. She understood our brand voice immediately, asked smart questions, and turned around content that our team actually got excited about. The pet content she created for us was warm, funny, and totally on-brand. We'd hire her again without hesitation.
~Jenna
reviews
We needed a creator who could speak authentically to women over 40 about our product, and she delivered beyond what we expected. Her content felt like a recommendation from a trusted friend. Engagement on her deliverables outperformed our other creator partnerships that month.